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Part of the intention of the devs of Bloodborne is to make the game difficult. The game is designed from the ground up to be hard, to challenge you, to make you learn the enemy patterns inside out. If there's an easy mode in the game where enemies barely attack you, then it really beats that whole design philosophy. Bloodborne doesn't have a proper narrative in game, all it is is a game that is built from the ground up to punish and challenge its audience. This is not an experience for everyone and the developers have no reason to have to pander to "everyone". Gaming nowadays already tries to appeal to the lowest common denominator. So it is nice to see a game like Bloodborne where the devs clearly have a target demographic and are willing to stick to their design philosophy that appeals to that certain demographic, making it a unique game.