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kowenicki said:
CosmicSex said:

Revenue alone doesn't tell you everything but it is critically important... because without it you literally have nothing. 

Depending on what your goal is, revenue is everthing. Revenue can become profits or used as a buffer if you want to invest and grow. 

If you are budgeting for a loss and your Rev is higher then expected... BAM!

 

Well yeah. That's kinda obvious.

But equally... if you have zero assets and your $1bn revenue generates a loss then you're bust.

Equally obvious.  However, if you you can raise 1bn in rev with no assets, you may be a divine being so, its all good lol.