CosmicSex on 20 January 2016
kowenicki said:
WTF! Seriously.... It really isn't. Revenue alone tells you nothing. |
Revenue alone doesn't tell you everything but it is critically important... because without it you literally have nothing.
Depending on what your goal is, revenue is everthing. Revenue can become profits or used as a buffer if you want to invest and grow.
If you are budgeting for a loss and your Rev is higher then expected... BAM!
