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That price could very well be.

It's pretty safe to assume that prices for PSVR will start at some value between 299 and 399. Market research suggests that 299 would be the sweet spot, but personally I rather expected 399, so 349 would be positive news for me.
They don't mention it, but there will most probably be at least two PSVR packages, with the cheaper one including only the headset. 349 would most probably be that cheaper package, I expect the full package to be 100 more.