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Azuren said:

Five Uncharted games counting Golden Abyss over the last 9 years. All of the games have featured very similar gameplay, but has also been largely story-driven.

 

ELEVEN Call of Duty games over the past 9 years. All games have featured very similar gameplay, as well as having stories that are typically the butt of a joke.

 

So we have a little under two years per game for Uncharted with a great story, vs less than a year per game for CoD with what may as well be no story.

 

 

You assume that the same people buy the game every year. Which isn't necessarily the case, I personally tend to buy every other year. (Although I did get both BLOPS3 and AW, I didn't buy Ghosts, BLOPS 2). It's the same deal with iPhones, there's just a big enough audience that you can still get massive sales when people don't always buy every year.

Why is story relevant? The metrics show that most people who buy CoD games never even launch the campaign, much less finish it, or care particularly about the intricacies of its plotpoints. People buy the game for multiplayer experience.

Finally, to the outside observer, the games may look similar, but the multiplayer components actually varies a lot from game to game, they have a different feel. There's a reason why many in the CoD community consider AW and Ghosts to be bad games, whereas they consider BLOPS3 to be the best CoD in many years, and it's not because they're the "same game". It's weapon balancing, map design, customisation, and the "meta game".