pokoko on 14 January 2016
Seems logical to me. Microsoft has more to spend but succeeding in the video-game industry is more important to Sony. Nintendo running more ads but spending way less per ad makes sense, as well, given that they often advertise toward a market that watches less prime time programming.
Wrong use of the word "efficient", though. A measure of efficiency would need to include the end result, as well, and this article makes no mention of that. You can spend the most and still be the most efficient as long as you had the best ratio on your return.
