Sony’s Marketing Spend on TV Ads Exceeded Microsoft’s in 2015

[aLkaLiNE]

kowenicki said:

Who the hell did the Sony TV marketing deals in 2014!?

I guess MS and particularly Ninty are better at striking deals with broadcasters. Either that or Nintendo ads are in the middle of the night on a shopping channel nobody watches? 😊

 

kowenicki said:

Roronaa_chan said:
Weird use of the term "efficient"

Not really. Makes perfect sense.

 

Based off the metric that they spent less per ad than Sony? How about overall impact on hardware sales, something that isn't easily quantifiable? I would think that Sony's cost per ad is higher because they secured advertising rights for Battlefront and Black Ops 3, which has clearly paid off considering the fact that each of those titles on PS4 has outsold any title on XB1. 

Funny that you say 'efficient' makes sense.

Sony advertising budget 2014+2015: 69.5 million

Microsoft advertising budget 2014+2015: 61.8 million

And yet the overall software and hardware sales are disproportionately skewed in Sonys favor. Not sure how that makes MS' use of a marketing budget efficient in contrast to who they compete against.