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Soundwave said:

I'm guessing this is for the mobile Pokemon game they unveiled a few months back.

Mobile games now have way more TV marketing than regular video games. I see more ads for mobile than PS + XBox + Nintendo combined x3. 

The first trailer for Pokémon GO has 20 million views so there are some potential buyers out there. 

https://www.youtube.com/watch?v=2sj2iQyBTQs