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What have I been saying for years?  "Pokemon is becoming Nintendo's version of Madden."  I bet they even have Pikachu wearing a little helmet and catching a Pokeball pass from Squirtle.  

Wait until some kid puts thousands of dollars worth of Pokemon upgrades on his dad's credit card.  Gonna be some fun times on VGC.

Soundwave said:

I'm guessing this is for the mobile Pokemon game they unveiled a few months back.

Mobile games now have way more TV marketing than regular video games. I see more ads for mobile than PS + XBox + Nintendo combined x3. 

Last football game I watched had several ads for mobile games.  They're obviously trying to push the market.  One of them even featured Arnold Schwarzenegger, which means they put some serious money into it.