All the PR from Oculus i've seen recently is them slamming all the competition and whining at potential customers. It seems like what Atari did with the Jaguar - they knew it would fail catastrophically and threw a load of insults at everyone before they went bust.
Case in point: This classic interview with Sam Tramiel, head of Atari in 1995
Edit - this site won't accept Archive.org's URLs, so I just exported the page to PDF and put it on my Dropbox.