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Because they didn't have WoW for all of those years, they just left the Starcraft universe and the Diablo universe empty and worked on Warcraft 3 and WoW and they seem to just be happy sitting there. They didn't know they would have 10 million subscribers and that WoW would be so popular and us fans of those worlds are left sitting here. We are finally going to get Starcraft 2 and hopefully they might tease us with Diablo 3, though it wouldn't surprise me if they decided not to announce it just to make people wait a bit more.