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Once upon a time, back when multiplayer usually meant split screen. Fighting games were the crux of multiplayer gaming. As a kid I used to have my pad in my backpack for whenever I went to someone's house just to play SF2t. And when ever we had a fight meet at my house. Everyone came with their own controllers. 

I still believe fighting games are the purest competitive multiplayer type games. Simple pure skill. You against me. And that they require brutal training and skill to master. 

However, I feel that fighting games are going about their current business model all wrong. In this day, the likely hood of finding a loooot of people willing to spend $60 for a fighting gsme is increasingly low. And I feel that they have the most to benefit from a "freemium" business model. But not just freemium, ad supported. There are tons of places in a fighting game to throw in an ad or two. I mean I would even rather watch a ten second video ad while the game is looking for a match for me instead of some "searching/connecting screen" with a ring on the screen.

With gamers only required to pay for an ad free experience or to customize their characters. But the core of the game should be free. Time release tokens will allow you play online, practice mode and story mode will be free, or with $1 you can buy 4/5 tokens if you aren't willing to wait for your daily token quota. 

What do you all think of that? What are the possible pros and cons of such a system.