Well, seems like Facebook just handed Sony the majority of this market, just like MS did when they announced $499 and mandatory Kinect. Now, we have $599 and mandatory remote, X1 controller, and 2 games. Sony has all the advantages, now. Price, ease of use, momentum, and games.
I highly doubt the PSVR is going to be over $399. Personally, I'm thinking they may try to sell at a slight loss, making money back with SW sales, and sell it for $299-$349. The PSVR is also going to be MUCH easier for the mainstream to operate, since all you need is the PS4 and the VR headset (and Move if you want to play with motion controls.) Plug her in and you're good to go. For the Rift, gamers need to first check that their PCs are powerful enough to run it. And considering most gamers on Steam have weaker PCs than the PS4, that won't be many, so that's a $300+ card you would have to buy. There's also the fact they have to buy motion controls whenever they launch, so maybe another $100+ dollars to play it the way it's meant to be. Sony, on the other hand, already have a cheap motion control solution available, today. In fact, I already have everything I would need to play when PS VR arrives.
Sony can also piggyback on the huge success that is the PS4. I could see a PS4+VR bundle for $599, with a smaller VR game (or Demo disc), just to drive the price difference home. Of course, one of the biggest advantage will be games. Sony has some top notch studios, with many of their own titles in development for VR. There are also quite a few new titles from 3rd parties, as well as some current titles announcing that they will/could add VR support at a later date.
Not saying the PSVR will be an instant success and sell tens of millions, but it definitely seems like it's going to rule the VR roost.
