Oculus Rift.. $599 US - Ships in March.. UDPATE: Now MAY

[Chazore]

QUAKECore89 said:

AEGRO said:

To reiterate, we are not making money on Rift hardware. High end VR is expensive, but Rift is obscenely cheap for what it is.

— Palmer Luckey (@PalmerLuckey) January 6, 2016

Nailed it.

Also since this is in the PC forum area I'd like to toss this in from PCGamer since making a thread about the OR would be pointless at this point with the price tag having created an artificial stigma.

http://www.pcgamer.com/the-oculus-rift-price-hurts-now-but-ultimately-wont-matter/