Will their be anything Sony and Microsoft can do to be the winner of this years E3 if the NX happens to be very highly recieved?

[bigtakilla]

deskpro2k3 said:
Sony: "299"

It would sell a lot of consoles, but would be a pretty lame "win". Wasn't it that price over the holidays anyways? Doubt it would create much media buzz or generate much discussion.