binary solo on 03 January 2016
oniyide said:
binary solo said:
Sure, but what good is exclusivity if it doesn't lead to anything? There is no benefit to exclusivity unless it leads to a measurable increase in hardware sales. What was MS's main mistake was releasing on 360 in 2015. MS's main targets with this exclusivity are 7th gen gamers who are thinking about getting into the 8th gen. 360 owners are the most likely to go for Xb one but a lot of them are also switching to PS4. If they are well disposed to games like Tomb Raider and Uncharted then they would be leaning towards PS4 more than the Halo/Gears fans. So by putting Tomb Raider on 360 you actually end up incentivising fans of this genre to go for PS4, because they can play Tomb Raider on last gen and then buy PS4 when Uncharted comes out. PS3 owners OTOH may be tempted into xb one as they have no platform capable of playing Tomb Raider, but as there is considerable cross over of Tomb Raider fans and Uncharted fans is xbox exclusivity for a year enough when Uncharted is just around the corner?
It seems to me that this exclusivity deal was poorly thought out in terms of strategic benefits to MS, as there never seemed to be much in it for them.
The lessons we're likely to learn from SFV are that 1 letting a game go to PC doesn't matter too much, and it is better to take exclusivity on a franchise that is more popular on your platform. Fall Out 4 was the game MS should have taken console exclusive. It was far more popular on Xb 360 than ps3 and wasn't so big as to be way to expensive to keep off Ps4 for a year.
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Fallout 4 probably wouldve cost more
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Probably not all that much more. FO was more popular on Xbox, so MS had better sales potential to offer Bethesda than they had for RoTR. And it would have earned them more console sales, with more XBLG subscribers etc than RoTR has.
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