kurasakiichimaru on 02 January 2016
| beeje13 said: Usually things don't work out that way. And Sony pays for the right to market Destiny exclusively. So they would need to pay additional money to buy crash. So it will be a separate deal. |
I think a marketing deal isn't like that. Don't think Activision is in the position to ask Sony to pay them for advertising rights while Sony spends another money to advertise the heck out of The Taken King.If anything Bungie needed Sony to increase their mindshare on them considering they didn't have a fanbase in there last gen. I think at that point Sony has the upperhand.
I could see what you're saying if it was Star Wars Battlefront though just not with Taken King. IMO EA has the upperhand on this deal because of the IP and its Film counterpart.
