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First, turn Xbox into a Steam type service. None of this GFWL shit that's trying to make everything exclusive to their service, leave that for your first party games. Then, instead of toiling away at another console and spending too much in R&D, just hire a company to make two different spec machines with off the shelf parts. One at a mass market price, like $400. It'll be the high-adoption machine. The other, can be a higher spec machine at $600 dollars. Both play the same games, are crossplat with other devices that run the Windows 10 OS. Make Xbox available for as many devices as you can. That's more people that can buy live accounts across more platforms, rake in the dough.