They have to. Broad audience didn't care for the game at release, and it won't care one year after release without marketing, after Uncharted 4 and with a lot of other new games.
$40 with all DLC could do it. But I'm pretty sure it won't sell well anyway (better than the Xbox one version, of course, but that's too easy...).
ROTTR is now a $15 Steam sales game, that's basically it.







