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Illusion said:

Whooa, this sounds significant.  This could definitely put the XOne on top for December NPD.

I almost wonder if this is a sign of Microsoft preparing to sell their gaming division by trying to boost XOne's install base as much as possible. I don't understand why you would want to take these kinds of losses when your console isn't doing that badly. I was expecting another $50.00 price-cut but this is insane. I am also not sure how practical it will be for Microsoft to raise the price again after this sale ends.

I agree, phil and the team are bringing the heat and this move should help them along with npd.