Microsofts chance was last month with Halo 5 and Tomb Raider. They got thrashed by Sony who beat them in black friday sales too.
Halo 5 didn't even make it to top 5 and Tomb Raider never even charted. Abysmal stuff from Microsoft especially with their biggest franchise. Looking into next year, they have no games that will boost sales significantly and with Sony releasing their big hitters next year Microsoft are going to fall further behind.
Sony are also releasing PlayStation VR which will keep them in the news and keep the sales momentum going.
I suppose they could keep dropping the price of the console but that hasn't worked so far and will only further devalue the console compared to the PS4.
They have a tough road ahead. I'd say keep up what they are doing and ride this generation out and come out with a powerhouse next gen
