Nem on 16 December 2015
Basically they have to keep supporting the systems and not drop them as yesterday's failure. Theres people who bought and people who see. If you show a great level of commitment to your product, despite how it is performing, you will earn the consumer trust that will make your next system more sucessful. If consumers know they aren't gambling with their money and are getting value with your product, they are more likely to buy the next one.
That is where Sony suceeded with the PS3. They never gave up and even in the last year where Microsoft was already changing gears and thinning the support for the 360 sony showed it was still fully commited until the last year of the PS3, with great exclusive AAA titles coming out.
