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I'm sure this was discussed at length in this thread, but this failure was purely due to the launch date. The moment I heard Nov 10 at E3 (keep in mind, this was after Fallout 4 had been announced to also launch Nov 10), I knew it was doomed. The 3 biggest games of the year (COD, Battlefront, and Fallout 4) and they try to launch Tomb Raider right smack dab in the middle.

It should have released much earlier in October or January/February.

Everyone blaming the Xbox exclusivity is wrong. Yes, PS4 would have added maybe another 200K, but the arrogant release date takes the blame.