Is the Playstation Partnership the best way to launch new IPs/relaunch old ones?

[IamAwsome]

You could argue that during this generation where the PS4 is on top. Last gen you could say the same thing about the Xbox 360. Bioshock, Dead Rising, Call of Duty, Gears of War, etc.

EDIT: I highly doubt "PlayStation" is the reason BO3 is doing so well. Activision's partnership with Sony is the exact same as their past partnership with Microsoft.