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Whether there is an issue or not depends on what the price was normally.

If they had Game A on sale for $20 but before this promotion, bumped it back up to its normal $40 price, there's nothing wrong with that.

If they had Game A dropped to $20 and before that it was $25 or $30 but they raised it to $40 for the sale, that's a shitty move.

Either way it's probably not an issue. And with digital console prices being so ridiculous, you'll pretty much always be able to find cheaper physical deals online.