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alabtrosMyster said:

I wonder who won in this deal? Does square have some sales preditction and ms compensate them for the "loss" ? What does it say of the xbox gamers who are the only ones who can play the game and they skip it? Only COD deals work on this platform? What will happen of scalebound (i am personally not interested, but it does gather some good amount of hype)

I don't think there are any winners.

MS loses as they paid for temporary exclusivity that didn't pay off (in no small way due to mismanagement of the release against ludicrous competition in the release window)

SE loses, as it's extremely unlikely that MS paid more than their original estimates for lost sales. Nobody could have foreseen the title selling THIS badly.

CD loses, as the title they worked hard on got basically buried before it even had a chance. In many cases there are bonuses to the dev house when a title sells well, and there is no chance of that now.

etc.