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Things like Pax and Tokyo Game Show, and gamescom are also fanservice as fans are allowed in. And PSX is not 100% fanservice. None of these events are. Sure it really is cool on Sony's part but make no mistake it's not 100% out of their heart, they're trying to convince you to buy their games and VR when they release so business is still going on. Besides, saying that there are tournaments, diverse booths and tons of info after the press conference is true of E3 and Gamescom, yet we're allowed to say we're disappointed in those without being called ignorant.