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"Hey, you know, we're getting a lot of free advertising right now on the video services."
"What? No way, we need to cut that out. Do some copyright stuff so that the amount of content drops way, way down and less people see our games."
"You know, though, that if we do that, it will generate a lot of negativity and it will leave our competition in a position where they're getting almost ALL the free advertising?"
"Who cares! What value does free advertising and consumer goodwill have when weighed against a relatively small source of income? Answer me that!"