Microsoft have known decades upon decades of success, while Apple have really only risen up to be a colossus major player in the last decade or so after floundering through the mid 80s to late 90s (kept in business by Bill Gates no less!).
There's a lot of talk of the rivalry between the two - but these guys have been basically in business together since they started, and are a lot friendlier than a lot of us fans would like to believe after all. It's a long, long game for these two - and while one may make more millions than the other from one year to the next - they're both making millions - consistently (give or take) - for DECADES.
If there wasn't Pepsi, Coke would have to invent it. Liverpool v Manchester United, Hogan v Savage, Yankees vs Red Sox, Bulls vs Lakers - these rivalries lift everyone. A great hero needs great villains. We the people demand some drama in our rivalries, and in the digital age - we've got staff of corporations adding some colour and heat. Nothing too snarky or smug, almost a little self mocking.
Good work. And I'm saying that if you believe "Go Apple!" or "Go Microsoft!". Good work for - to use some wrestling parlance - going for the pop with some comedy heat.
