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Bofferbrauer on 02 December 2015
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JEMC said:
Bofferbrauer said:

Well my Win7 Ultimate is a Systembuilder Version - which came in a pretty box. But it was cheaper than the Retail variant, thus my confusion and why I asked. And not being less confused now - yet.

...

My Win7 OEM copy came in a box like this one

Now I'm also confused.

Mine came in a thin DVD case, plastered all over with holograms.

However, it's possible this changed since then. At least I heard retail copies of Win 10 would be a rare sight, so it might come preinstalled now no matter what.