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It already fell, really. It's just MS is tying balloons to it to keep it afloat. While Xbox has a showing in the US and UK, it could be healthier. MS has put a ton of money back into this system for damage control and fishing for good coverage. But, I know MS didn't want to be in a position where they had to add constant freebies to get the consoles to move. MS's strategy is devaluing their market in the US a bit. People are becoming more conditioned to wait on frequent bargains rather than taking a chance and buying consoles and their games.

That's no big deal to MS, who just wants to keep the brand alive while having lots of cash to burn, but there has to be some remaining profitability.