That kind of fan base requires long running exclusive series, with unchanging, focused, and distinctive characters.
Xbox focused most of their attention to the Halo and pushed it hard. Nintendo had enough time to establish everything, and they know how to create, and push an appealing mascot characters.
Sony dropped most of their distinctive characters as they entered PS3 before they got fully established. Essentially leaving only the Ratchet and Clank. With disastrous launch of PS3, they didn't had time to push them.
Game that got the focus in Playstation 3 was Uncharted series. But Nathan Drake doesn't have any distinctive characteristic outside of his given persona. He just a generic dude if you take him out of context. Also, Sony really didn't tried to push Nathan Drake to be face of Sony.
Nintendo is repeating same character over and over again not because they can't think of new characters. They are intentionally doing that to keep them 'updated' as a relevant face of Nintendo.
Give Sony some time. They will think of something new, or they will push Ratchet and Clank far enough to create fandom like Nintendo and Microsoft is doing.
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