Amazon US November monthly bestsellers and general Amazon-based discussion.

[binary solo]

Roronaa_chan said:

jonhalo said:

$299 gears and uc bundle = loss
$349 500gb third party ps4 and 1tb third party xb1 = very low in the profit, or very low in the loss
$399/$449 ps4 and xb1 bundles = profit

on the pure hardware and distribution cost ofc
overall both are very well in the profit for theire sku mix

 

remember the $299 uc bundle is 100 bucks cheaper just 3 month after the $399 last of us bundle

Dude..just no. What you're saying makes no sense. How would a 300 bundle with a game that costs Sony/MS nothing be a loss and then go on to be low on profit or have less loss in a 350 bundle with a game that costs Sony/MS 40-50 dollars (60 minus their royalty I guess)? The copies of these third party games are bought and paid for. NDC and Gears Ultimate are not paid for; they own them.

Sony did a price cut because they could sell the PS4 (without a game, or with a first party game) at 300 without taking a loss, otherwise they wouldn't have cut it. Hell, the whole reason PS4s started coming with a game at 400 (instead of costing 450) was because they could already sell it at 350 (without a game, or with a first party game) without taking a loss. 

Of course it's cheaper than the TLOU bundle..there was a price cut you know? And that happens because the manufactoring cost went down. And that happened twice; once when they started bundling games at 400, and again when they decided to do the price cut in October. Meaning the cost is 300 or less now. No loss on these bundles. If we followed your logic all the way through then in truth everyone would have been taking losses this year.

Also, it's cool that you took my advise of changing your writing style a bit when you make alts just to post in this thread but it's still too noticeable. Work harder, prinz.

It's less than that, because there's no retailer mark up for the game either. The retailer buys the bundle at the same price as a non-bundled console retailing at the same price. Therefore the retailer mark-up is entirely on the hardware. So the publisher gets less for bundled games than just $60 minus platform royalty. Also the publisher has lower distribution costs, or none in the case of a digital code. The perceived value of a bundle is +$60, but the actual cost of a bundle is about half I reckon. So a 1st party bundle costs MS/Sony only about $30 less than a 3rd party bundle.