Amazon US November monthly bestsellers and general Amazon-based discussion.

[binary solo]

jonhalo said:

Roronaa_chan said:

I know how the chart works

And they don't lose money on the deal. NDC at 300 = 3rd party bundle at 350. These BF deals I only really see a loss on the 1TB Fallout bundle cause it's 1TB with two 3rd party games at just 350, and on the TR bundle cause it's also 1TB with a third party game at 350.

$299 gears and uc bundle = loss
$349 500gb third party ps4 and 1tb third party xb1 = very low in the profit, or very low in the loss
$399/$449 ps4 and xb1 bundles = profit

on the pure hardware and distribution cost ofc
overall both are very well in the profit for theire sku mix

 

remember the $299 uc bundle is 100 bucks cheaper just 3 month after the $399 last of us bundle

What makes you think $299 NDC bundle is a loss? Plenty of people think the true base price of PS4 is $299, and adding NDC to it costs almost nothing. Well the price of a blank Blu-ray disc and plastic casing for the disc. The software cost is bascially zero. So if Sony are managing to produce and distribute the basic PS4 for <$299 (incl retaielr mark up), then a NDC bundle will come in at or under $299. My guess is $299 first party bundles are break even. $349 3rd party bundles are $30-$40 to the publisher depending on the game making for a small profit. $399+ bundles are healthy profit. 1TB HDD probably costs Sony / MS almost the same as a $500GB. Slapping in a bigger HDD is the cheapest way of increasing the margin for a console as the retail price increase is far more than the extra cost of the HDD.