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jonhalo said:
Roronaa_chan said:


I know how the chart works

And they don't lose money on the deal. NDC at 300 = 3rd party bundle at 350. These BF deals I only really see a loss on the 1TB Fallout bundle cause it's 1TB with two 3rd party games at just 350, and on the TR bundle cause it's also 1TB with a third party game at 350.


$299 gears and uc bundle = loss
$349 500gb third party ps4 and 1tb third party xb1 = very low in the profit, or very low in the loss
$399/$449 ps4 and xb1 bundles = profit

on the pure hardware and distribution cost ofc
overall both are very well in the profit for theire sku mix

 

remember the $299 uc bundle is 100 bucks cheaper just 3 month after the $399 last of us bundle



The ps4 was selling 2:1 against the XB1 at launch price. Why would they lower the price before they needed to?

Its likely that the NDC bundle costs Sony ~$215-250 at this point (they then sell it to the retailer at $250-$270).