Getting away in relative terms, just like microsoft only had half or less of the userbase with gold. But those that pay for it incentivate it.
I have never payed for gold or ps+. I never will. I'm ok with not having online play on console when i have it on the PC for free. Seriously, we already pay for the internet acess. Extra subscriptions on to let you use what you already pay for is redundant. I am fine in paying it for the individual game so it gets good content support, but not for acessing a network. And trying to lure me in with the promise of random rented titles doesnt work either.
I think all paying for those are doing a disservice to the whole gaming community, but to each their own. I guess its also the reason why DLC is insanely overpriced.