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"It’s been just one week since we launched Star Wars Battlefront around the world, and on behalf of our teams at DICE and EA, I wanted to thank you for joining us on this awesome journey. And what a start! Star Wars Battlefront is the biggest launch of a Star Wars™ video game ever and is the largest digital launch in the history of EA."

I really don't believe the 50% tale, exept that 'almost half' would include the bundle copies.
But EA says Battlefront is their biggest digital release. Gamestop says it's not bigger digital than other games. Somebody, if not everybody, is a bit creative with facts at the moment.
And that is a fact.
The only reliable numbers for Halo 5 are UK and US leaks. Digital might push Halo 5 a bit. It still would be underperforming compared to 3, Reach and 4 though.

P.S.: I love oldschool Halo fans bitching about 343i. Halo 4 sold great. It is still played online. Halo 5 actually has a great MP. Seems more like people who don't want any change at all. Both games have enough to criticize, as does any Bungie Halo, if you're honest.