LipeJJ said:
Combination of factors: 1- Halo 4 being a disappointment to most fans 2- Halo: MCC having big online issues at launch 3- Releasing at the same timeframe of both Fallout 4 and CoD: BOIII and other major games 4- 343 Industries not having the fame of Bungie 5- Destiny taking away some of the audience 6- The series not being innovative anymore
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I would also add, as a factor, than to sell more you need to push hardware sales more, and it's harder given the PS4 competition (in the 360 area, you would get Halo, but also for 100$ less than the PS3 better multi-platform games, and some say a better controller for FPS).