Halo 5 : "Industry sources support our belief that Halo 5 digital sales were much closer to half of units than the 20-25% GameStop is suggesting."

[ethomaz]

Naufraguito said:

I think anything above 40% or below 30% is very unlikely. On one side we all know how speculative are de assumptions of the analysts, but on the other side we all know that gamestop (and any other phisical retailer) have interest in minimize the importance of the digital sales.

I think also that xbox owners are slightly more inclined to digital than others, specially on the US market (where Halo franchise is more important). I'll bet for a 34-40%.

That is a really bold claim.

Because from 3rd looks like PS users buys more digital than Xbox users but you need to account for the lower user base too but without numbers it is impossible to math the ratio.