Halo 5 : "Industry sources support our belief that Halo 5 digital sales were much closer to half of units than the 20-25% GameStop is suggesting."

[Ali_16x]

Snoopy said:

bananaking21 said:

this is literally based on speculation.

for those who want to believe halo 5 magically has a 50% digital sales ratio excluding the two LE packages and the Halo 5 bundle, which all come with a digital copy, go ahead and do so. but this is based on some "analyst" and his "sources".


as for the OP. in the same article GAMESTOP says halo 5 digital sales are in line with other releases. and that it under performed at retail. but way to go at adding that. certainly not trying to spin anything.

The analyst said "We" as in the company. Also, there are sources stating this was the best-selling digital game ever in the Xbox Store for an opening week. That is better than the average 20-25 percent for sure. Here is the source. https://news.xbox.com/2015/11/04/halo-5-guardians-biggest-halo-launch-in-history/

That's not how it works. 20% of 2 million copies is 400k, 20% of 1 million copies is 200k. Obviously you could have the same digital percentage split for games but that doesn't mean the number of copies will be the same.