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http://www.gamespot.com/articles/halo-5-star-wars-battlefront-assassins-creed-syndi/1100-6432535

To summarize this article, gamestop claims that Halo 5 and Starwars battle front sales were underwhelming and that digital sales should only make up 25 percent the total sales of the video games. However, industry analyst Doug Creutz of Cowen & Company issued a note to investors stating this isn't true and goes on to say this "Industry sources support our belief that Halo 5 digital sales were much closer to half of units than the 20-25% GameStop is suggesting."  Wouldn't suprise me, this isn't a single player only game that people will trade in.