Because they like the idea of a female link, I don't think its that complicated.
Link is not such a static character for his gender to be hugely relevant. He's largley asexual and 100% mute. The only relevance his gender plays is on a personal one with each respective player. If we're mostly concerned with the image of Link, this depiction of Linkel is closer to the original carnation then reinventions in Windwaker 
I mean when players were put in the control of a child in Ocarina of time/Majora's Mask and Windwaker, they could have chosen to loose their shit and complained it was lame. I personally prefer a male link and would like to see a slightly more more mature version of the character (late 20s), so I completely understand how people want to see their own ideas of Link realised.
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