Zoombael said:
According to research presented by game designer Jesse Schell at the Gamelab conference in Barcelona today, a demo can cut into a game's sales by more than 50 percent, CVG reports. http://kotaku.com/demos-are-great-for-gamers-not-so-great-for-game-sales-608603895
So it's justifiable to question this business model. Or they get compensated by Microsoft. Either way it wasn't really a well thought out and productive idea. |
Or they don't get compensated, and any losses from potential lost sales are made up by new sales and other digital purchases, not to mention the subscription fees? People are making a mistake here in assuming that people who play the game in the trial and decide not to buy, would have otherwise went out and paid full price for the game had the trial not existed. It's the same illogical leap publishers used to make regarding pirates. Oh noes, 2 million pirated downloads.. thats 2 million lost sales!! No it isn't.
And by having the vault with their old games they entice people to pay them money for older games instead of buying used copies that EA gets no money from. And slap a discount on any DLC they might wanna buy. Seems like a pretty sound business model. EA has said they are pleased with it and the subscription number is growing.
