KiigelHeart on 22 November 2015
There probably are those who play 10h trial and won't buy the game, that's for sure. Most likely some/many of them would have never played the game anyway, would have pirated it or bought it second hand. At least now they're paying EA anyway. I can't see this as a bad business model and until there's more data about it than some forum posts, this discussion is pointless.
