Too bad that doesn't translate to anything applicable to EA Access and EA in any way whatsoever. Basically you had a bunch of freeloading friends. EA Access users give EA money.
Money that EA wouldn't see otherwise. What EA Access does is give EA a piece of the rental/used game pie. A piece that, however small, is still larger than what they'd get from Gamestop or Ebay (nothing). Not to mention, those who use EA Access are much more likely to buy digital, which nets more money for EA than retail.
Either way you wanna slice it, you're talking about EA killing the deal because customers are finding it much more valuable than EA imagined they would. And to that I would say.. no? You don't see MicroSony canceling free* games every month because it might affect game sales.
And it doesn't matter what perspective you look at it from. They are connected. If EA makes the service less valuable, they fix one problem but create another.
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