PenguinZ said:
Those whole Apple vs. PC ads in the not too distant past really throw that statement out the window... |
Fucking A you're right! Lol forgot about that. Those ads stopped running almost 7 years ago though and the latter portion absolutely holds true - Apple markets its products as classy and high end. So my statement does hold value and the they really don't do advertising often if ever that even acknowledges any form of competition. Sony actually draws a lot of cues from Apples business strategies and even uses similar minimalist approaches to their hardware. When was the last time you saw them mention Xbox aside from one or two congratulation tweets? This hasnt changed this gen, not last gen, not before that. On the opposite end of that spectrum phil Spencer announced the price cut before Sony did, they've talked about Uncharted, they've talked about losing, they've talked about winning, their actions have suggested that they won't even let Sony have a fair third party marketing deal via battlefront 3, Destiny etc despite MS basically making these kind of deals popular last gen. Trust me that isn't smart. That's petty. Smart marketing would pay dividends. (Would you call Halo 5s misleading campaign advertising smart? I would call that deceptive) A smart strategy would go a lot farther though.
