There's nothing wrong with it from MS's perspective. However I do have a bit of a problem with the publication being so cosy to an advertiser that they are willing to do deals like this. Basically this implies bias towards MS. But as far as I'm concerned MS is not doing anything dodgy or borderline.
But I question the effectiveness of it. Seems like they are just doing it because they can do it. I really question the actual benefit of exclusive marketing rights in terms of people who want the game thinking they need to by the console on which it's being advertised. The advantage is really in getting the console's name out there on more advertising space, the game doesn't really matter. So I think MS would have made better use of the advertising space by actually advertising something directly.
And Tomb Raider says,"Hey what about me, I AM actually exclusive to you, yet you spendf an entire page spread stealth advertising Battlefront? WTF man, what have you done for me lately?"
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
