Microsoft UK Advertise Battlefront in Metro using loophole

[DonFerrari]

DakonBlackblade said:

Everyone claiming exclusive marketing is bad and whatnot, you do realise that without this deals Sony and Ms would put way less money into advertising anythign right ? The cost would fall on the devs and that would elevate production costs wich would just be bad as a whole, exclusive marketing deals allow devs to spend mor eon theyre games cause Sony or MS are gona take care of the publicity, theyre awesome deals and Im realy happy they exist.

Now Im not 100% sure about how they work legaly but MS very deliberatly put that add on that page with that exact wording, depending on how these contracts go this could very well be indeed illegal, altough I dont think Sony cares much about 1 newspaper on London.

NatureOfLogic said:
Desperate MS, what's new? Meanwhile TR flops in the background. Pathetic really

Thats Crystal Dinamics and Squares fault, they released on the worst time of the year with MS focused on marketting Halo and Fallout and with playstation not releasing Uncharted wich would make ppl remember TR was MS's Uncharted, also they let out that you could pre-order TR for PS4 even befor elaunching for XOne wich both affected sales of the game and likely made MS angry and less prone to properly advertise the game since they were already advertising Halo anyway. TR only purpose was to add to a list so MS could say they had "the best line up in Xbox history". They should have delayed this game to January or February a time slot that dont have many games and MS would actualy pay atention to the game and market it. This TR deal has gota be the worst in videogaming story, MS had almost no return from it, CD and Square lost millions of sales and the fanbase got both the shaft and very angry wich only served to harm the brand.

Well... MS found the time and money to circumvent and ad for a game they had no right, so they surely could used somemore msucle to ad RTR.

Would want to see what some guys here would say if Sony had ads infering that people should wait on buying X1 because RTR is comingo to PS4. Sony have stayed graciously shut for all the time and confusion on this game and other exclusive deals MS grabbed... but MS can't cope with it.