DonFerrari on 20 November 2015
Hiku said:
bananaking21 said:
| Hiku said:
How is it relevant if it's clever, or funny? Take that away and what's left is "it was just a way to say that the game is on XB1", which is exactly what paying for that deal is supposed to prevent. Microsoft keep using loopholes to advertise those games anyway.
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no its not. the deal is to associate Battlefront with the Playstation brand. EA flat out say the game is coming to XB1 and PC and had an open beta on PC, PS4 and XB1.
these marketing deals arent trying to trick people into thinking games are exclusive. its about associating the brand of the console with the game. every time someone who doesnt own a console see's a starwars trailer or ad, and then see a PS4 logo at the end, if he decides to buy a console, he is going to think about the PS4, because guess what, thats what the marketing of the game had going along with it.
marketing deals are about building mind share, not tricking consumers into thinking the games are exclusive.
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"it was just a way to say"
It's the way I'm refering to. It's this way of advertising the game's presence on Xbox that the deal is supposed to prevent. I'm not saying that Xbox or EA aren't supposed to acknowledge that the game will come to Xbox. They have mentioned it on numerous occasions in interviews and PR and such. But the deal for the marketing rights prevents Microsoft from advertising Battlefront in various media such as commercials, magazines and newspapers.
And part of the reason is to pretend that it's an exclusive. People like you and I who frequent gaming sites obviously know that it's not. But a large amount of people who buy games and consoles don't do further research online after they see an advertisement for a game. They are also the least likely to hesitate on buying the games day 1/pre-ordering because they don't read up on potential launch issues like we do. And then they will recommend their version to their friends, so that they can play together, etc. We're talking about people who don't even notice that you can get a free game with your PS4 purchase, (which they can sell if they don't like it) and kept buying the standalone version in droves, making it chart higher than the other SKU's at Amazon for a long time, until Amazon discontinued the standalone version. (People still buy it though from second hand sellers, and it got into the top 100 again last month...) Or parents looking for a gift to buy for their kids, and see the PS4 Star Wars bundle advertised, but not an Xbox bundle. If Microsoft puts up an "Also available on Xbox One" sign next to the Battlefront advertisement, that would defeat the purpose of the deal in this instance. And another part of it is of course brand association.
The bottom line is that this is the kind of advertising that Sony paid to get exclusive rights for. So there is a good reason for it. MS are finding loopholes to still be able to advertise like this in magazines. In this case it's making an ambiguous statement on a separate page, that just happens to be right next to the Star Wars add. This will probably be ammended into the next marketing rights contract, like the circumstances of the Destiny perfume add attempt probably were. But both MS and Sony have had these kind of deals in the past, and to my recollection they weren't trying to undermine these agreements before.
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Sony still don't try to loophole these deals... MS just can't accept any kind of defeat and will try to circumvent... they may at one time get some company very angry at their countinuous intent.
