Hiku said:
How is it relevant if it's clever, or funny? Take that away and what's left is "it was just a way to say that the game is on XB1", which is exactly what paying for that deal is supposed to prevent. Microsoft keep using loopholes to advertise those games anyway. |
no its not. the deal is to associate Battlefront with the Playstation brand. EA flat out say the game is coming to XB1 and PC and had an open beta on PC, PS4 and XB1.
these marketing deals arent trying to trick people into thinking games are exclusive. its about associating the brand of the console with the game. every time someone who doesnt own a console see's a starwars trailer or ad, and then see a PS4 logo at the end, if he decides to buy a console, he is going to think about the PS4, because guess what, thats what the marketing of the game had going along with it.
marketing deals are about building mind share, not tricking consumers into thinking the games are exclusive.
